Canadian Club’s legacy spans generations, from its prominence as a smuggled whisky during Prohibition to its role as a staple in 60s cocktail culture, favored in classics like the Manhattan and Old Fashioned. To celebrate this rich heritage and embrace modern tastes, the brand launched its Canadian Club 100% Rye whisky in 2014, crafted in Alberta with a bold, spicy profile ideal for sipping or mixing. We developed a campaign that highlighted this evolution, blending the brand’s storied past with its innovative future to engage whisky enthusiasts and bartenders alike.

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