MARLBORO
WIDE OPEN FLAVOR
MARLBORO
WIDE OPEN FLAVOR
Throw a dart at the map and see where it takes you. Each dart throw lands on a location in Marlboro Country that identifies with one of Marlboro's flavor families. Explore the loctions to gain more darts and enter for prizes.
RESULTS: 785,000 unique participants. Over 11.5 million sweepstakes entries. Over 10 million interactions from consumers.
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