I AM GEORGE + I AM SLEEPLESS
CREATIVE ART DIRECTOR / GRAPHIC DESIGNER / CREATOR
CREATIVE ART DIRECTOR / GRAPHIC DESIGNER / CREATOR
I’ve built campaigns for an eclectic mix of industries: from whiskey to coffee to baby formula, technology (like cable and internet bundles), automotive, insurance, pharmaceuticals, and more. My career has touched nearly every category, from launching products and growing accounts through pitches and organic efforts to supporting non-profits. With expertise across broadcast, integrated campaigns, promotions, and direct marketing, I’ve developed a versatile skill set that equips me to tackle challenges from any channel. For a creative, that’s the ultimate aim: to be ready for any project, anywhere.
Around 2011, while working in advertising, I began designing and silkscreening posters for local bands on weekends, launching Sleepless Design Lab (a nod to my insomniac tendencies.) What started with posters grew into websites, then integrated campaigns, and evolved from full-time agency roles into long-term freelance contracts with agencies and brands. I’ve collaborated with agencies, foundations, and companies from Atlanta to Chicago, San Francisco, and San Antonio, both as an independent freelancer and agency partner, earning awards along the way.
Notable clients include Audi, Beam Suntory, Canadian Club Whisky, Cox Cable, Discover, Dow, MillerCoors, Motorola, SC Johnson, State Farm, United Airlines, and Volkswagen.
Below, you’ll find links to my portfolio. The Ad Work section showcases my advertising projects, while the Poster Art section highlights my print and art designs. I’d welcome the opportunity to discuss how my experience can contribute to your next project.