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George Steinwald
creative art director • Graphic Designer • A.I. Artist
George Steinwald
creative art director • Graphic Designer • A.I. Artist
My career has ridden the wave of the ever-evolving advertising/marketing landscape from traditional media, to digital, to social media, UX/UI, to all the new emerging points of contact—and now, the dawn of the Artificial Intelligence Age. A.I. will change the landscape once again, not only with a whole new obstacle course, but also open windows of unimaginable opportunities. I take it upon myself to keep up with the graphic/video A.I. developments with a childlike fascination, and a “Adapt or Die” mentality. From recognizing opportunities, facing new challenges head-on and discovering new methods of communication, I feel that we in marketing have an arsenal of weapons to attack any problem while choosing the best channels to engage the consumer and community on an increasingly one-on-one basis. At no other time in history has a brand had the opportunity to have such a relationship with its audience - and that is exciting,
EXPERTISE
Building brands, leading projects and teams, concepting, design and production of broadcast, content, promotions, direct mail, packaging, desktop and mobile interactive marketing materials, branded apparel, UX/UI Design and A.I. Ilustration.
EXPERIENCE
GDC MARKETING & IDEATION • Associate Creative Director • 11.2021 – 02.2024
Responsible for concept, design and production of broadcast, promotions, content, desktop & mobile interactive marketing materials.
Clients include: CPS Energy, Rivian, Texas DOT (Don‘t Mess with Texas), Texas Secretary of State, Texas HHS, WaterFleet and Whataburger
SLEEPLESS DESIGN LAB • Creative Director / Art Director / Graphic Designer / Artist / Founder • 2004 – PRESENT
Self Employed / Independent Contractor / Freelancer - Integrated CD/Art Director, Graphic Designer, Graphic Artist
Responsible for concept and design of silk-screen prints, promotional materials, identity suites, ecommerce interactive materials, wedding invitations and commissioned artwork.
Clients include: Myndset Cannabis, Mighty Industries, TRADE+CRAFT, Ethos Dispensaries, We Are The Mighty, Half Day Brewing Company, Tap House Grills, CMJ Music Marathon, TRIS3CT LLC, Nicole Arbour, Hostage Radio, Lake Forest Plastic Surgery, Dennis Manarchy Photography and various bands- known and unknown.
BLACK RIFLE COFFEE COMPANY • Creative Director • 03.2018 – 03.2019
Responsible for concept, production and design of marketing materials, products and clothing for a veteran-owned and operated coffee company. Established brand guidelines, development of digital, app and social media materials, creative collaboration of retail space development, as well as creative direction for BRCC's Coffee or Die Magazine.
LEO BURNETT • Associate Creative Director / Freelance • 11.2016 – 06.2017
Contracted to lead projects, concept, design and produce broadcast, promotions, content, desktop & mobile interactive marketing materials.
Clients include: Marlboro, Samsung, Altria and Jim Beam.
TRISECT • Associate Creative Director / Freelance • 05.2016 – 10.2016
Contracted to concept and design of broadcast, digital media, social media and marketing materials.
Clients include: Chamberlain garage door openers, Mike's Hard Lemonade, Viva Towels and Scott Paper Company.
BEAM SUNTORY (JIM BEAM) • Associate Creative Director / Freelance • 01.2016 – 03.2016
Responsible for concept, design and production of broadcast, promotions, content, desktop & mobile interactive marketing materials.
Projects include: Canadian Club 100% Rye Launch Campaign- Materials included broadcast spots, launch video and social media content. Design and production of Canadian Club website and Jim Beam in-store displays.
88 BRAND PARTNERS • Associate Creative Director / Freelance • 09.2015 – 12.2015
Contracted for managing and art directing a month-long offsite photoshoot and design of the Popcorn Factory catalog. Developed online materials for Libman cleaning supplies and pitch materials for Discover and AVMA.
LEO BURNETT • Associate Creative Director / Freelance • 03.2012 – 09.2015
Leading projects, concepts, design and production of television, promotions, P.O.S, direct mail, packaging, planning, desktop & mobile interactive marketing materials.
Clients include: Marlboro, Skoal, Altria and Pro Golf Association.
FCB • Senior Art Director • 03.2006 – 08.2011
Leading projects and teams, concepts, design and production of advertising, pitch materials, direct and interactive marketing materials.
Clients include: State Farm, Motorola, Southern Comfort, Cox Communications, Atlantic City Board of Tourism, Audi, SC Johnson, Dow Chemicals, Volkswagen, Milk, Miller Brewing Company, Similac, United Airlines, Allegra, DeVry University, Pediatric AIDS Chicago, Prevent Child Abuse America and others.
LEO BURNETT • Senior Art Director • 07.2001 – 03.2006
Responsible for leading projects, concepts, design of domestic and international advertising, direct and interactive marketing materials.
Clients include: Altria, United States Army, Grocery Marketers Association and other
NOTEWORTHY CLIENTS & BRANDS
Allegra, Altria, Audi, Beef, Black Rifle Coffee Company, Canadian Club Whisky, Chamberlain, Cox Communications, DeVry University, Discover, Don’t Mess with Texas, Dow, Drinkin’ Bros Podcast, Glade, The Gray Foundation, Jim Beam, Mike’s Hard Lemonade, Milk, Miller Brewing Company, Motorola, Pediatric Aids Chicago, Philip Morris, The Popcorn Factory, Prevent Child Abuse America, PGA, Rivian, Samsung, SC Johnson, Scott Paper Company, Similac, Skoal, State Farm, Texas Department of Transportation, Texas Secretary of State, United Airlines, United States Army, Viva Towels, Volkswagen, WaterFleet and Whataburger.
HONORS & CERTIFICATIONS
Gold Addy, Silver Addy, Best in Show (Past Presidents’ Award) Tempo Award, 6 Gold Tempo Awards, 5 Silver Tempo Awards, 3 Bronze Tempo Awards, Platinum Hermes International Award.
Google UX Certification
Adobe A.I. Content Creation Certification
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