Post-COVID, the Texas Department of State Health Services (DSHS) launched the “Life Saving. Life Changing.” campaign to address urgent EMS workforce shortages by recruiting new EMTs and paramedics. Through television commercials, streaming radio, digital platforms, and a social media toolkit featuring bilingual testimonials, we crafted a multi-channel strategy that highlighted the rewarding impact of EMS careers. the campaign inspired Texans to join a vital profession, reinforcing DSHS’s commitment to public health.

CAMPAIGN