Volkswagen’s digital onboarding campaign welcomed new owners with a seamless introduction to their vehicleand brand. Through the Das Auto app and accompanying digital materials, the campaign connected drivers withtheir Volkswagen dealer, guided them through in-car features, offered performance tips, and curated VW-inspiredPandora playlists to enhance the driving experience. We designed this engaging, user-focused initiative, blending Volkswagen’s innovative spirit with its driver-centric identity to foster lasting connections with owners.